| Event Name: Workshop on Digital Presence Unlocked: Website Creation Workshop for BBA Students | Event Date: 29,30, and 31 July 2025 |
| Guests: Mr Ajeetabh kotwal, Digital marketing faculty | Event Timings: 11:30 am onwards |
| Venue: Management Campus 2 | Mode: Offline |
On July 29,30,and 31 2025 , the Lloyd Group of Institutions organised a special workshop on “Digital presence unlocked: Website Creation”. The resource person was Mr Ajeetabh kotwal, Digital marketing faculty Lloyd Business School.
Objective:
This practical workshop will equip you with foundational knowledge and real-world skills to:
Detailed Report:
The "Digital Presence Unlocked: Website Creation Workshop for BBA Students" was a 3-day workshop conducted at Lloyd Business School, designed to equip BBA students with the knowledge and skills required to create and manage a digital presence through website creation. The workshop was divided into three comprehensive sessions, each focusing on a specific aspect of digital marketing and website development.
Day 1: Introduction to Digital Marketing
The first day of the workshop introduced the concept of digital marketing, its importance in the modern business landscape, and its key elements. The session provided a foundational understanding of how digital marketing can be leveraged to enhance business visibility, engagement, and conversion. Key topics covered included: The significance of digital marketing in today's business world, Overview of digital marketing channels (SEO, social media, email marketing, etc.), and Importance of having a digital presence for businesses.
Day 2: Introduction to Website Development
On the second day, the focus shifted to website development. The session introduced the basic components of a website, including: Domain names: Understanding what a domain is and how to select an appropriate domain name for a website.
CMS (Content Management System): An overview of CMS platforms like WordPress and how they simplify website management without requiring extensive coding knowledge.
Hosting providers: Explanation of the role of hosting providers in storing website files and ensuring website accessibility.
Day 3: Live Demo on Website Creation
The final day of the workshop was a hands-on session where the instructor provided a live demo on how to create a website. The demo covered the following steps:
The demo was followed by an interactive Q&A session, where students had the opportunity to ask questions and receive practical advice on website creation and management. This session allowed participants to clarify doubts and gain insights into real-world website management challenges.
Conclusion:
The "Digital Presence Unlocked: Website Creation Workshop for BBA Students" at Lloyd Business School was an informative and engaging experience for all participants. By the end of the workshop, students had gained a solid understanding of digital marketing fundamentals and the practical skills required to create and manage a website. This workshop not only enhanced the students' knowledge but also equipped them with the confidence to create their own digital presence, a valuable asset in today's digital age.
