| Event Name: AI Powered Digital Marketing | Event Date: 16th September 2026 |
| Faculty Coordinator: Dr. Supriya Dang | Event Timing: 11:30 a.m. - 1:00 p.m. |
| Speaker: Mr. Anurag Lala, Founder & CEO of Markhub24 | Mode: Offline |
| Venue: Lecture Hall, U.G. Management Department, Campus II | Participants: BBA and B.Com Students |
OBJECTIVE:
The objective of this guest session was to provide students with practical knowledge of digital marketing using Artificial Intelligence. The session aimed to help students understand how AI tools, prompts, and advertising strategies can be used to build websites, target audiences, and create effective marketing campaigns.
DETAILED REPORT :
The UG Management Department of Lloyd Group of Institutions organized an insightful workshop on “AI-Powered Digital Marketing” for BBA students. The session was conducted by Mr. Anurag Lala, Founder & CEO of Markhub24, who shared his expertise in digital marketing and AI-based tools.
The session began as a green planter was presented to the speaker as a token of welcome by Faisal Noman and Prof. Dr. Shilpi Sarna. The speaker started with an introduction to modern marketing concepts, where he emphasized that marketing is not just promotion, but the science of understanding people. He explained how businesses need to analyze customer behavior, preferences, and decision-making patterns to create successful strategies.
The speaker then introduced students to the role of Artificial Intelligence in digital marketing, highlighting how AI is transforming the way businesses connect with their audience. He demonstrated how AI tools can simplify complex tasks such as content creation, audience targeting, and campaign optimization.
A major focus of the session was on prompt writing, where students were taught how to give clear and effective instructions to AI tools in order to generate better results. Practical demonstrations were conducted to show how different prompts can produce different marketing outputs.
The session also included hands-on insights into:
Students were actively engaged throughout the session and gained practical exposure to real-world marketing tools and techniques.
INTERACTIVE ACTIVITIES :
The session included:
These activities made the session highly engaging and helped students understand the real application of AI in marketing.
MOU SIGNED BETWEEN LLOYD GROUP OF INSTITUTIONS AND MARKHUB24 :
A major highlight of the session was the signing of an MoU between Lloyd Group of Institutions and MarkHub24, strengthening industry–academia collaboration and creating avenues for practical learning, industry exposure, skill development, expert interaction, and professional opportunities for students.
CONCLUSION :
The session concluded with valuable insights into the integration of AI with digital marketing. Students gained a clear understanding of how marketing works as a science of human behavior and how AI tools can enhance efficiency and creativity.
The workshop was highly informative and practical, equipping students with skills relevant to modern industry requirements. At the end of the session, a feedback form was filled by all the participants, and the response was positive, reflecting the usefulness of the session.
At the beginning of the session, a green planter was presented to the speaker as a token of welcome by Faisal Noman and Prof. Dr. Shilpi Sarna.
The session concluded with a formal vote of thanks, followed by the presentation of a memento to the speaker by the Head of Department, Prof. Dr. Shilpi Sarna, as a gesture of appreciation for sharing valuable knowledge and insights.
