Business Analytics and Digital Marketing Orientation Program 2026

Event Name: Business Analytics and Digital Marketing Orientation Program 2026 Event Date: 21st August 2026
Faculty: All faculty members Venue: Auditorium, U.G. Management Department, Campus II
Event Timing: 9:30 am to 12:30 pm Mode: Offline
Participants: BBA Batch 2026-29 Part of: Aarambh 2026 - Orientation Programme

Objective:

The objective of the session was to introduce BBA students to the emerging fields of Business Analytics and Digital Marketing through expert interactions. The session aimed to provide industry insights, career guidance, and an understanding of the skills required to succeed in today's dynamic business environment.

Detailed Report:

As a part of Aarambh 2026 - Orientation Programme, a special session on Business Analytics & Digital Marketing was organized for the BBA Batch 2026-29. The session featured a panel of distinguished industry experts and academicians who shared their professional experiences and practical insights with the students.

The guests for the day were:

  • Mr. Robin Tyagi - Quality Analyst, Data Analyst & Business Intelligence & Reporting, IBM-SME
  • Mr. Arjun Majumdar - Head of Sales & Partnerships, Brand Bazooka Advertising
  • Dr. Neetu Kamra - Head, Executive Education Program, IBM/Lloyd Career Education, Lloyd Business School
  • Mr. Ajeetab Kotwal - Head, Center of Excellence for Digital Marketing & Professor of Practice

The speakers conducted an engaging and interactive session, highlighting the growing significance of Business Analytics and Digital Marketing in today's business landscape. They discussed how data-driven decision-making, consumer behavior analysis, artificial intelligence, and digital platforms are transforming industries and creating new career opportunities.

The panelists also shared practical insights from their professional journeys, emphasizing the importance of developing analytical thinking, communication skills, adaptability, and continuous learning. Students actively participated throughout the session by asking questions about career paths, industry expectations, and the skills needed to excel in these emerging domains.

Interactive Highlights:

The session included:

  • Industry-oriented discussions on Business Analytics and Digital Marketing
  • Career guidance from experienced professionals
  • Interactive question-and-answer session with students
  • Practical insights into current industry trends and future opportunities

Conclusion:

The Business Analytics & Digital Marketing session was successfully conducted and provided students with valuable exposure to emerging business trends and evolving career opportunities. The interaction with experienced professionals offered practical industry perspectives while encouraging students to develop relevant skills and embrace continuous learning. Overall, the session served as an inspiring and informative addition to the Orientation Programme, motivating students to explore future possibilities with confidence and enthusiasm.