Workshop on Personal Branding on LinkedIn

Event Name: Workshop on Personal Branding on LinkedIn Event Date: 30 September 2024
Faculty Coordinator Ms. Supriya Dang Event Timings: 10:00 am Onwards
Participants: 45 MOC: Offline

Objectives:

  • Understanding Personal Branding: Learn the importance of personal branding and how it impacts career growth.
  • Creating a Professional Profile: Optimize LinkedIn profiles with effective headlines, summaries, and skills.
  • Building a Network: Develop strategies to grow and engage with a professional network.
  • Content Creation: Learn best practices for sharing posts and articles that reflect personal brand values.
  • Leveraging Career Opportunities: Use LinkedIn to connect with recruiters and explore job opportunities.
  • Establishing Thought Leadership: Position yourself as an industry expert by sharing valuable content.
  • Measuring Success: Track LinkedIn activity and engagement to evaluate personal branding efforts.

To guide participants in creating and optimizing their LinkedIn profiles, focusing on professional photo selection, writing impactful headlines, summaries, and showcasing relevant skills and experiences.

Detailed Report:

UG Management Department Campus II, Lloyd Group of Institutions organised a workshop on Personal Branding on LinkedIn on 30th September 2024 at 10:00 AM. The workshop on was conducted to help participants to understand and implement strategies for building their personal brand on LinkedIn. The session aimed at improving LinkedIn profiles, expanding professional networks, and leveraging the platform for career growth. The Resource person of the workshop was Ms Ritika Joshi, Soft Skill Trainer and Career Coach at Lloyd Business School, who will guide students on building an effective and competitive LinkedIn profile which was especially beneficial for students and professionals looking to establish a strong online presence.

Participants left the workshop with:

  • A fully optimized LinkedIn profile ready for networking and career development.
  • A clear understanding of how to maintain and build a professional presence on LinkedIn.
  • Practical knowledge of networking strategies and content creation on the platform.
  • An actionable plan to leverage LinkedIn for career growth, including job searching, connecting with industry professionals, and increasing visibility.
  • Insights into how to position themselves as thought leaders through regular content sharing.

Feedback from Participants

Participants gave positive feedback, appreciating the practical nature of the workshop and the actionable tips provided. Many found the networking and content creation sections particularly useful, as these were areas where they felt they could immediately implement changes.

Conclusion

The workshop successfully equipped participants with a comprehensive set of tools, strategies, and practical insights needed to build and enhance a strong personal brand on LinkedIn. Throughout the sessions, participants gained valuable knowledge on how to effectively utilize the platform for personal and professional development. From crafting a compelling profile to strategically building their networks, students were able to understand the significance of each aspect in establishing a credible online presence.

By the end of the workshop, participants expressed confidence in their ability to apply the skills they learned to enhance their professional image. They developed a deeper understanding of how to position themselves as experts in their respective fields by consistently engaging with their networks and sharing valuable content. Furthermore, attendees felt empowered to leverage LinkedIn as a critical tool for networking, connecting with industry professionals, and exploring job opportunities. The workshop not only provided actionable techniques but also instilled a sense of purpose and clarity in how to approach personal branding on LinkedIn for long-term career growth.

With the right guidance, the participants were encouraged to take ownership of their professional narrative, ensuring that their LinkedIn presence would accurately reflect their career aspirations, skills, and accomplishments.