Design Thinking Workshop – The IBM Way

Event Name: Design Thinking Workshop – The IBM Way Event Date: 14 November, 2024
Faculty Coordinator Dr. Neetu Kamra Event Timings: 01:30 pm Onwards
MOC: U.G. Management Department, Campus II

On November 14 2024,  Lloyd Group of Institutions organised a special workshop on . The resource person were Dr. Neetu Kamra , Assistant professor , Lloyd Business School.

Objective:

The workshop aimed to equip participants with the skills to empathize with customers, ideate innovative solutions, and prototype effective products. This report summarizes the key takeaways, learnings, and outcomes from the workshop.

Detailed Report :

A workshop on “Design Thinking Workshop – The IBM Way” was organized at Lloyd Group of Institutions, featuring esteemed faculty member Dr. Neetu Kamra. As BBA- Business Analytics students will learn problem-solving, emphasizing empathy, creativity, and experimentation. The workshop focused on key aspects such as:

  • Co – creation helps to identify relationships between customers need, pain points and behavior by identifying co-relation, teams can :-
  • Uncover underlying issues
  • Identify Key drivers of customer behavior
  • Develop more accurate problem statement
  • Create more effective solution
  • Process of Design Thinking

Process of design making involves

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Case study of Philips

How Phillips applied design thinking to improve patient outcome in health care. This case study demonstrates how design thinking can be applied to derive innovation and improve outcomes in complex industries like health care

  • What your consumer wants

Identifying and Prioritising, Consumer needs, desire and pain points.

By understanding consumer desires team can design solution that meet their needs, build loyalty and drive business success.

Key Takeaways:

  1. Understanding customers’ needs, desires, and pain points is crucial for designing effective
  2. Diverse perspectives and collective brainstorming can lead to innovative and creative
  3. Creating tangible prototypes enables testing, refinement, and iteration of solutions.
  4. Embracing a mindset of curiosity, creativity, and experimentation is essential for driving innovation and growth.
  5. Design Thinking prioritizes human needs, desires, and behaviors, ensuring solutions are user- friendly and effective.

Conclusion:

The Design Thinking Workshop – The IBM Way – was a highly engaging and informative experience that equipped participants with the skills and mindset to drive innovation and customer-centricity